WetFuel Franchising is essentially a mobile gas station for commercial customers, rather than a retail gas-station franchise. Franchisees deliver diesel, gasoline and DEF directly to customers’ vehicles, machinery, generators and equipment. The company emphasizes recurring B2B accounts and 24/7 direct-to-tank service.
The main revenue-generating services are fleet fueling, direct-to-tank delivery, construction/generator fueling and DEF delivery. WetFuel describes construction and generator fueling as high-volume, repeatable routes, while DEF is positioned as an add-on that can increase the average customer ticket.
Franchise model
One of the biggest selling points is the relatively lean operating structure. WetFuel says most owners can launch with one truck and one driver, without a storefront or conventional retail location. The idea is to build customer routes and add routes before significantly expanding staffing.
This is important when comparing WetFuel with restaurant, retail or automotive franchises because there is no conventional store build-out or retail lease. However, the actual cost of the fuel truck, equipment, insurance, licensing, initial working capital, fuel inventory/credit requirements and other startup expenses still needs to be confirmed through the Franchise Disclosure Document.
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